A top audio entertainment company is looking for a Social Media Manager to join their team. As the Social Media Manager, you'll play a pivotal role in increasing brand awareness across priority channels like LinkedIn, Twitter, and Instagram. You'll be responsible for shaping the brand's online presence, crafting engaging content, and managing the end-to-end social strategy.
Responsibilities:
- Develop and execute end-to-end social media strategy for both paid and organic channels, promoting all the organizations value propositions.
- Create and manage monthly content calendars, project manage design team for social assets and compile weekly performance reports.
- Post daily content across primary channels (LinkedIn, Twitter, Instagram Stories) and curate relevant industry articles for resharing.
- Write captivating captions for day-to-day posts and collaborate on larger campaign socials with the Copywriter.
- Input design tickets for social assets, oversee edits with designers, and ensure alignment with the content calendar.
- Monitor engagement with content across the brands and respond to relevant comments, messages, and mentions.
- Generate weekly performance reports using Sprout and create campaign wrap reports to highlight social results and insights.
- Manage paid social campaigns, including budget allocation, audience targeting, and reporting.
- Attend team meetings, serve as the gatekeeper for social channels, and lead social initiatives for upcoming campaigns.
Qualifications:
- Passion for social media and understanding of content that resonates with audiences.
- Strong copywriting skills with an awareness of tone, length, and slang for different channels.
- Ability to advocate for key creative assets and collaborate with design teams.
- Experience making B2B marketing engaging and fun, with a keen eye for creative content.
- Proficiency in researching and testing new social platforms.
- Collaboration with Events, Product, and Sales teams to drive excitement and word-of-mouth for launches.
- Ability to pivot strategies based on analysis and changes in audience behavior.
- Experience in B2B social media is a plus.
